starter Plan Tier
Facebook Ads Mastery
Design and scale Facebook and Instagram advertising campaigns professionally without bloated budgets.
22 hours duration
50 Modular Chapters
Basic / Intermediate / Advanced Tiers
Course Syllabus Outline
01.Introduction to Facebook Ads: The Meta Advertising EcosystemFREE PREVIEW
02.Understanding the Facebook Ads Auction and Delivery SystemFREE PREVIEW
03.Setting Up Meta Business Manager and Ad Account Correctly
04.Installing and Verifying the Meta Pixel on Your Website
05.Understanding the Facebook Ad Campaign Structure: Campaign, Ad Set, Ad
06.Choosing the Right Campaign Objective for Your Business Goal
07.Defining Your Target Audience: Core, Custom, and Lookalike
08.Interest and Behaviour Targeting: Finding Your Ideal Customer
09.Custom Audiences: Retargeting Website Visitors and Email Lists
10.Lookalike Audiences: Scaling from Your Best Customers
11.Ad Placements: Feed, Stories, Reels, Messenger, and Audience Network
12.Ad Formats: Image, Video, Carousel, Collection, and Instant Experience
13.Writing Facebook Ad Copy: Hook, Body, and Call to Action
14.Setting Your Budget: Daily vs Lifetime and Bid Strategies
15.Level Review: Core Facebook Ads Foundations Checklist