starter Plan Tier
Google Ads Mastery
Master search ads, Performance Max campaigns, and high-conversion search network intent matching.
25 hours duration
50 Modular Chapters
Basic / Intermediate / Advanced Tiers
Course Syllabus Outline
01.Introduction to Google Ads: The Search Network and Intent-Based AdvertisingFREE PREVIEW
02.Understanding the Google Ads Auction: Quality Score and Ad RankFREE PREVIEW
03.Setting Up a Google Ads Account: Structure and Billing
04.Google Ads Campaign Types: Search, Display, Shopping, Video, and Performance Max
05.Keyword Research for Google Search Ads: Match Types and Intent
06.Broad Match, Phrase Match, and Exact Match: When to Use Each
07.Negative Keywords: Protecting Your Budget from Irrelevant Clicks
08.Writing Responsive Search Ads: Headlines, Descriptions, and Pinning
09.Ad Extensions (Assets): Sitelinks, Callouts, Structured Snippets, and Calls
10.Setting Up Conversion Tracking with Google Tag and Google Analytics
11.Bidding Strategies: Manual CPC, Target CPA, Target ROAS, and Maximise
12.Understanding Quality Score: Expected CTR, Ad Relevance, Landing Page
13.Campaign Budget Management: Daily Budget and Shared Budgets
14.Google Ads Dashboard: Reading Key Performance Metrics
15.Level Review: Core Google Ads Foundations Checklist