starter Plan Tier
Local SEO Tactics
Rank physical businesses on Google Maps, local directories, and regional voice queries.
18 hours duration
50 Modular Chapters
Basic / Intermediate / Advanced Tiers
Course Syllabus Outline
01.Introduction to Local SEO: Why It Matters for Physical BusinessesFREE PREVIEW
02.Understanding Google's Local Search Algorithm: Proximity, Relevance, ProminenceFREE PREVIEW
03.Setting Up and Verifying Google Business Profile (GBP)
04.Completing Your GBP: Categories, Hours, Photos, and Attributes
05.NAP Consistency: Why Name, Address, and Phone Must Match Everywhere
06.Local Keyword Research: Finding 'Near Me' and City-Based Queries
07.Writing Locally Optimised Page Titles and Meta Descriptions
08.Creating a Locally Targeted Homepage and About Page
09.Understanding Local Pack Rankings vs Organic Local Rankings
10.Adding Local Business Schema (JSON-LD) to Your Website
11.Creating Location-Specific Landing Pages for Multi-Location Businesses
12.Customer Reviews: Why They Are Your Most Powerful Local Signal
13.Generating Google Reviews Professionally and Ethically
14.Responding to Reviews: Positive, Negative, and Neutral Strategy
15.Level Review: Core Local SEO Foundations Checklist