starter Plan Tier
Social Media Marketing
Design organic campaigns, optimize brand positioning across platforms, and scale target community engagement.
24 hours duration
50 Modular Chapters
Basic / Intermediate / Advanced Tiers
Course Syllabus Outline
01.Introduction to Social Media Marketing: Platforms, Goals, and StrategyFREE PREVIEW
02.Understanding the Social Media Landscape in 2025FREE PREVIEW
03.Choosing the Right Platforms for Your Business and Audience
04.Setting Up Business Profiles Across Major Platforms
05.Defining Your Social Media Goals: Awareness, Engagement, and Conversion
06.Understanding Your Target Audience: Personas and Platform Behaviours
07.Content Strategy Basics: What to Post, Why, and How Often
08.Brand Voice and Visual Identity Across Social Media
09.Content Calendar Creation: Planning 30 Days in Advance
10.Content Types: Educational, Entertainment, Promotional, and Community
11.Understanding Organic Reach vs Paid Reach
12.Engagement Fundamentals: Responding, Community Building, and Listening
13.Social Media Analytics 101: Which Metrics Actually Matter
14.Scheduling Tools: Buffer, Hootsuite, Metricool, and Later
15.Level Review: Core Social Media Marketing Foundations Checklist